The Starz International Film Festival is the largest of many film festivals produced by the Denver Film Society. Entries are sent from all over the world and only a select few are chosen. Every year there is a different theme and we created the brand for the 25th anniversary festival. There were a number of things to consider—it was the 25th festival so the numbers were important. Also, there was a focus on Chinese films so the color choice was also important. See Saw created every detail of the graphic treatment: logo, apparel for purchase as well as for staff, credential badges, banners, way-finding signage, theater screen graphics, tickets for special events and, finally, a 62 plus page program. A lot of work in a short amount of time and it was all received very well.