Poster design (16″ x 30″) and merchandise design including birthday cards and coffee mugs. Cheley Colorado Camps is a summer camps for children with the goal of instilling them with an independent and self-reliant spirit. Every five years, Cheley does a poster to commemorate the anniversary. This poster, celebrating 85 years departs from the serious tone of previous poster designs in order to appeal to children of all ages while still appealing to an adults sense of nostalgia. We continued that same spirit through other items like the birthday cards that they send to all of their campers and mechandising items as well.